• To unite gospel artistes through the joyous celebration of excellence in music.
• To promote and showcase gospel artistes and their music to the largely untapped population in Nigeria and to a global audience.
• To produce a world class, live performance and television broadcast show that portrays the best of gospel music to the rest of the world.
• To recognise distinguished Nigerian gospel music leaders through the EGMA Special Recognition Awards
• To build emotional bonds between brands and their current customers and potential customers.
• To create value for Nigerians and deepen brand equity of Nigeria.